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DESCRIPTION
This is a Market Entry plan for a new, biodegradable brand of automotive cum industrial grease which attempts to enter the Nigerian market. All information contained in this plan are based on real market indices, whereas some of the tactics have been implemented based on the plan and whereas, brand names have been changed, for privacy purposes. The document is available in editable powerpoint. However, a pdf alternative has been included as secondary document, for choice.
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Source: Market Entry Plan for TIKO Auto Grease (Nigeria) PowerPoint (PPTX) Presentation, The Dogged Consultancy
OVERVIEW
ABOUT THE AUTHOR
Dele Ogundahunsi has over 20 years of experience across Marketing Strategy Development, Marketing Communications. Field Marketing, Brand Management, Social & Behavior Change Communications and Startup Entrepreneurship in Nigeria. He has occupied senior management positions in marketing agencies and as a brand manager in the FMCG sector.
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Automotive Lube Marketing Plans (Grease & Engine Lube)
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