The massive influence of Instagram Stories has seen many businesses calipering to use this Instagram’s feature. More than 300 million people use it, an infographic from 99firms suggests that they spend an average of 28 minutes watching Stories.
Considering the short concentration span of people nowadays, the average time spent watching Stories is quite impressive. And, since they last online for only 24 hours, companies tend to be more creative and informal, thus creating playful Stories which promote their brand without being pushy.
Hence, in order to enjoy the widespread benefits of Stories, here are the best ways to use this tool.
Take Users Behind the Scenes
Followers find the idea of having a sneak peak of what goes on behind the scenes quite exciting. This could be a teaser about a new product you’re about to launch, preparations of an upcoming event, or even just a tour of your office.
Opening up to consumers will not only build trust, but also create more social engagement with them. Moreover, informing users about an upcoming product can create a buzz and lead to high sales on launch day.
Host an Influencer
Since influencers are well known people, allowing them to take over your Stories for a day or two can greatly increase your reach or boost sales. You can either use them to run your ads or use their faces to market your products.
Maybelline New York, for instance, uses influencers to promote new products because their faces sell much better than the image of a product. Besides hosting influencers, you can let your employees do the taking over to build trust and provide a more personalized interaction.
Using Instagram sds in your Stories can lead to a high ROI since Stories have a huge reach – 120 million users have engaged with companies after watching an Instagram ad. Use video ads or graphics to market your products, increase awareness of your brand, and reach a new audience.
Hook customers in the first few seconds by centering your ads around a special offer or the fear of missing out (FOMO).
Take advantage of this free and fast growing marketing tool to reach a great number of people and grow your business.