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Tag Archives | value proposition

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An Introduction to Market and Customer Segmentation

Segmentation.  Everyone’s doing it, but are you doing it right?   Although segmentation should help target the right customers, it does not always bring the intended value. Inappropriately or incorrectly defined segments may lead management to make bad strategic decisions. Market and Customer Segmentation defines a number of different groups of people or organizations, which […]

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How Compelling Is Your Value Proposition?

First, let’s define Value Proposition.  Here’s what Wikipedia has to say: A value proposition is a promise of value to be delivered and acknowledged.  Creating a value proposition is a part of business strategy. Kaplan and Norton say “Strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” […]

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Digitizing Your Business Model

What, another clarion call urging executives to fundamentally rethink their business models through digital technology? The business media have had no shortage of these. Many such bulletins focus on radically changing the nature of competition in an industry, as Apple did for music and Uber did for taxis. While there is certainly merit in questioning […]

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Selling the Solution, Not the Product

Selling can be sleazy when it’s manipulative. “Let me convince you to do something, so I’ll get what I want.” If you want to grow your business, and feel good about yourself at the same time, it’s necessary to change the way you think about “selling.” Everyone buys things. If you provide a product or […]

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Meeting a 3PL Provider for the First Time? Be Prepared

Forming a relationship or partnership with a Third Party Logistics (3PL) company is an important decision. When visiting the 3PL’s facilities for the first time, it is important to come prepared. Be prepared to ask the right questions, cover the right topics, and achieve the right objectives.  You are interviewing the company to see if […]

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