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Tag Archives | social media

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How Technology Helps You Deliver Better Customer Service

For many companies, improvements in technology over the past few decades haven’t improved their customer service. In 1976, a White House study found that only 23 percent of customers were completely satisfied with companies’ solutions to their problems, while 44 percent said that solutions companies provided were at least acceptable. Today, the percentage of customers […]

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Culture Eats Strategy in Digital Transformation

A lot of companies are at risk of becoming victims of digital Darwinism these days. Competitors in their industry are ahead of them in the digital arena. And there is always the risk of an outsider disrupting the entire industry. For many companies the words digital transformation ranks high on the list of priorities. One […]

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Is Your CEO Digitally Unaware?

Is your CEO on LinkedIn? Or your CMO on Twitter? Does it matter? More and more frequently I come across posts urging senior management to be active on social media. It’s an interesting question, but to my mind it takes focus away from a really important question: Should we demand of senior management and boards that […]

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How to Use Paid Social Media Advertising to Extend Your Reach

When it comes to social media, you don’t need to pay to play, but it’s a good idea to know what everyone is up to as you form your own digital marketing strategy. Paid social media ads are increasingly seen as an integrating tactic. Let’s say you’ve spent time and money developing a great new how-to […]

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Make eWoM Work for You

Marketing professionals know that social media marketing is word-of-mouth selling multiplied by a million. Philosophically, electronic word-of-mouth (eWoM) is a logical context for any marketing campaign, but practically, implementing eWoM so that it drives web traffic and convertible sales is another matter. We Are All Connected In an article published in the journal of Business […]

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An in-depth Q&A on Social Media

Social media–it’s a hot topic. Much has been written about how important social media is, how to measure it, the pitfalls of doing it, and how it will transform marketing as we know it. What has been missing from these social media discussions is how companies can leverage social media to better understand consumers and […]

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Social Media Etiquette Guide for Businesses [Infographic]

Who knew learning dinner table manners would one day translate digitally? All those eye-rolling, inflamed moments of youth where you are forced to learn the proper “etiquette,” where to put your fork and how to talk to guests…Well, it just so happens, knowing your online etiquette can help you in the long run if you […]

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33 Ways to Use Digital Means to Differentiate Your Consulting Practice and Separate from the Pack

One big challenge that most every consulting practice faces is the ability to differentiate. While it might seem like there are many similar consulting practices, you know that your practice is superior in many ways. But how as a consultant can you make sure your differences are clear to the interested outsider? It might be […]

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The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey

Product Adoption is a compelling and important topic.  It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption.  They discuss various elements, from market conditions to product attributes to tactical engagement.  The purpose of this article isn’t to present anything new.  Rather, it’s an attempt to synthesize various established […]

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