Competing in this cutthroat environment demands unique strategies. After identifying a customer group, organizations have to decide which of them they should target and how. There is a need to ascertain the full range of customer jobs that have to be completed (including both their underserved and over-served needs). Leadership should now consider and select […]
Tag Archives | product strategy
Jobs-to-Be-Done (JTBD) Theory
Most Innovation efforts fail because of a lack of understanding of customers’ needs. The enormous amount of data available today should have made it easy for organizations to capture what customers hope to achieve. However, this is not the case. Almost everywhere, data is being used to find correlations instead of causation. The Jobs-to-Be-Done (JTBD) […]
Product Strategy: Key Challenges to Tackle while Implementing Smart Customization
Customers, these days, demand ever-higher levels of personalized products and services to suit their needs. Their demand is grounded on technological disruption and access to up-to-date information. They believe that in an economy characterized by disruption and operational innovation—that makes customization possible—they have an excellent chance of getting customized offerings from the suppliers. Thus, Product […]
The Kano Customer Satisfaction Model
So, you have a robust product roadmap, covering all product features from the most basic to the most innovative. Now, how did you prioritize these features? Did you prioritize things correctly? With limited resources, all organizations strive to prioritize those activities that drive the most value. This is particularly true in product development. Focusing on […]
The Complete Product Launch Strategy Toolkit
Launching a new product? In this email, we outline a number of strategic business frameworks that, together, provide a holistic approach to Product Launch Strategy. The linked documents have been developed by a couple of Flevy’s Top Authors, LearnPPT and PPT Lab. 1. Selecting the Right Market Segment Product Life Cycle https://flevy.com/browse/business-document/Product-Lifecycle-227 The […]
Why People Won’t Buy Your Product Even Though It’s Awesome
It’s a common business problem faced by any size company, big and small. The situation is you’ve developed a brilliant product. Compared to the incumbent or existing way of doing things, your product is more feature-packed, is easier to use, and is more economical to the customer. The problem is your sales suck. Why aren’t […]
