Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). CVP encompasses all that is gained by customers for the money they pay—material as well as intangible. Customer Value can be articulated by the equation: Customer Value = (Product Performance + Service Delivered + […]
Tag Archives | product launch strategy
Introducing Flevy Business Toolkits
We recently added end-to-end Business Toolkits to our document offerings. Each toolkit is a collection of multiple documents that, when used together, provide a comprehensive and holistic framework for a project or business topic. Below are several examples: Product Launch Strategy https://flevy.com/business-toolkit/product-launch-strategy-pls Performance Management https://flevy.com/business-toolkit/performance-management-perf Marketing Plan Development https://flevy.com/business-toolkit/marketing-plan-development-mktg Balanced Scorecard https://flevy.com/business-toolkit/balanced-scorecard-bsc Project Management https://flevy.com/business-toolkit/project-management-pm […]
The Complete Product Launch Strategy Toolkit
Launching a new product? In this email, we outline a number of strategic business frameworks that, together, provide a holistic approach to Product Launch Strategy. The linked documents have been developed by a couple of Flevy’s Top Authors, LearnPPT and PPT Lab. 1. Selecting the Right Market Segment Product Life Cycle https://flevy.com/browse/business-document/Product-Lifecycle-227 The […]
Why People Won’t Buy Your Product Even Though It’s Awesome
It’s a common business problem faced by any size company, big and small. The situation is you’ve developed a brilliant product. Compared to the incumbent or existing way of doing things, your product is more feature-packed, is easier to use, and is more economical to the customer. The problem is your sales suck. Why aren’t […]
