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Tag Archives | pricing strategy

Pricing Strategy: To Skim or to Penetrate?

Pricing is arguably the most critical component of your marketing mix. It directly drives how your product is positioned and what target segment you go after. Below, we have 5 documents that help you determine and craft a robust pricing strategy for your product or service. They range in topics from covering the basic question […]

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The Complete Product Launch Strategy Toolkit

Launching a new product? In this email, we outline a number of strategic business frameworks that, together, provide a holistic approach to Product Launch Strategy. The linked documents have been developed by a couple of Flevy’s Top Authors, LearnPPT and PPT Lab.     1. Selecting the Right Market Segment Product Life Cycle https://flevy.com/browse/business-document/Product-Lifecycle-227 The […]

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Strategic Marketing Plan, Porter’s Five Forces, Business Performance, and more

New & Recommended Documents (Week of 6/17) 1. Porter’s Five Forces View more from learnppt Developed by Michael Porter, Porter?s Five Forces is a classic business framework for evaluating the attractiveness of a particular industry by analyzing 5 forces. It is useful to utilize Porter?s Five Forces in conjunction with a SWOT analysis of the industry. [Read […]

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Capital Budgeting, Pricing Strategy, Mintzberg’s 10 Schools of Thought, and more

New & Recommended Documents (Week of 6/3) 1. Capital Investment Analysis View more from ganesh10 Capital Investment Analysis Also called Capital Budgeting – a complex topic simplified in an easy to understand presentation which is completely self-explanatory. Explains the framework for financial analysis with examples and provides practical [Read More] 2. Ten Schools of Thought on Strategic […]

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