Is your CEO on LinkedIn? Or your CMO on Twitter? Does it matter? More and more frequently I come across posts urging senior management to be active on social media. It’s an interesting question, but to my mind it takes focus away from a really important question: Should we demand of senior management and boards that […]
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How to Use Paid Social Media Advertising to Extend Your Reach
When it comes to social media, you don’t need to pay to play, but it’s a good idea to know what everyone is up to as you form your own digital marketing strategy. Paid social media ads are increasingly seen as an integrating tactic. Let’s say you’ve spent time and money developing a great new how-to […]
Cultivate Your LinkedIn Network, Here’s Step One.
LinkedIn is the world’s largest professional network with 225 million members. It’s a great–and probably the best–source to cultivate your professional network. LinkedIn is swimming with potential clients, business partners, subject matter experts, employers, and employees. The question is, are you taking advantage of it? One of the best ways to begin developing your network […]
