Growth Hacking is a buzzword these days. Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it. For instance, they pre-test variables, carry out A/B testing, and incorporate the results of experimentation into improving the variables or products. This can be in […]
Tag Archives | Experimentation
The 5 Building Blocks to Developing a Learning Organization
Organizations need to persistently improve the way they do business to staying ahead of the curve. New ideas trigger organizational improvement and build the foundation of a Learning Organization. Scholars have defined a Learning Organization in many different ways. Some suggest it as an organization skilled at creating, acquiring, and transferring knowledge, and at modifying […]
The Cynefin Framework
Decision Making in challenging situations isn’t easy. The decision on how to approach and respond to a problem varies depending on the circumstances. Decisions necessitate a tailored approach, which should help avoid making a fatal decision with irreparable consequences. The Cynefin Framework is a model to assist in making effective decisions in dynamic contexts. It […]
3 Drivers for Implementing an Innovation Culture
Achieving the status of the Most Innovative Company of the Year is what most businesses aspire to. Innovation-centric research by Boston Consulting Group (BCG) in 2014—comprising of over 750 businesses in 17 different markets—brought to light some striking insights, in addition to rating the most innovative companies of the year. The organizations that grabbed top […]
Intelligent Enterprise
In order to contest and survive in this competitive business environment, organizations need to work towards developing a Differential Advantage that others cannot imitate. Organizations, generally, draw Differential Advantage from price reduction, proprietary intellectual property, key talent, or visionary leadership. However, in this age of disruption and knowledge economy, a shared capability to reach evidence-based, […]
Do You Know What Makes an Organization a Learning Organization?
In this era of rapid change only organizations that are evolving and continuously learning can succeed. Successful organizations discover how to tap their people’s commitment and capacity to learn at all levels. A Learning Organization is a place where people continually expand their capacity to create the results they truly desire, where new ideas and […]
