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Tag Archives | digital marketing

nokia

The Era of Tech-Savvy: Going Digital and Digital Marketing

Fifteen years ago, the ‘new cool’ was owning a Nokia 3310, a legendary, unbreakable and indestructible GSM mobile phone announced in September 2000[1]. We were over the moon with its features that enable us to make phone calls, send long SMS text messages and play the classic Snake II in our free time (let’s be honest, […]

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256H

Inside Sales, Performance Marketing, and Making a Human Connection

A couple of months ago, I spoke to an audience of business executives involved in the “performance marketing” business. If your business buys a digital ad on a publisher’s website and you only pay when people click on the ad or take some other action, you are in the performance marketing business, according to the […]

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