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Tag Archives | customer strategy

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10 Principles or Key Ingredients of a Thoughtful Customer Strategy

In these challenging times, it’s no longer enough to target a few, select purchasers and develop products for that clientele.  The key ingredient that most leaders overlook while serving their clients is a thoughtful and planned Customer Strategy. A robust Customer Strategy entails speaking the language of the customers, knowing how to anticipate their needs, […]

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Customer Experience Strategy: Why Being Customer Centric Is Critical to Business Success

Editor’s Note:  Shane Goldberg is the founder of CustCore Consulting, a boutique consulting firm focused on helping businesses unlock hidden growth through improving end-to-end Customer and Employee Experience.  His firm also sells Customer Strategy consulting frameworks on Flevy.  You can view their materials here. * * * * Back in 2014, Gartner predicted that by 2016, […]

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Who Is the Customer and Why Are They Different?

Editor’s Note:  The author is an expert and practitioner of the growth strategy framework, Delta Model.  The Delta Model is based on the teachings of MIT professors Dean Wilde and Arnoldo Hax.  It aims to change your strategic thinking, identify new sources of revenue, and transform your overall organization.  This article is based on the business principles taught […]

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