Most Innovation efforts fail because of a lack of understanding of customers’ needs. The enormous amount of data available today should have made it easy for organizations to capture what customers hope to achieve. However, this is not the case. Almost everywhere, data is being used to find correlations instead of causation. The Jobs-to-Be-Done (JTBD) […]
Tag Archives | customer-centricity
Customer-centric Segmentation
Rising competition and introduction of new ways of capturing large amounts of customer data has necessitated advancement in capabilities of organizations to foresee and fulfill customer needs and wants. Ever more B2C concerns are going all-out to Design Customer-centric organizations. Organizations pursuing Customer-centricity depend on some type of Market Segmentation. Market Segmentations assist in understanding […]
5 Imperatives for Developing a Digital Factory Culture
Digitization helps boost revenue, enhance customer loyalty, and reduce costs. Top digital companies not only improve customer journeys, they consistently revisit and streamline them. A rigorous approach to Digital Transformation, referred to as the “Digital Factory,” demands a collaborative culture, agility, and controlled risk-taking. A Digital Factory integrates the capabilities, processes, and inputs to yield […]
How Do We Maximize Impact of Customer Experience on Value Creation?
Digitally savvy startups are disrupting markets and threatening conventional businesses. They are doing this by utilizing technology to offer new products and services and providing tailored yet uncomplicated experiences for their customers. Likewise, large traditionally-run firms will have to keep evolving their Customer Experience approaches to secure additional avenues of revenue and to stay competitive. […]
Customer-centricity 101: Leading Organizations to be Customer-centric
Advances in technology and communication, combined with the explosive growth in data information, have given rise to a more empowered global consumer. Recent economic and political events highlight the need for companies to understand how consumers view the world and the most important attributes for their purchasing decisions. Responding effectively to rapidly changing consumer needs […]
