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Tag Archives | content marketing

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Content Marketing and Native Advertising Make a Great Team

For some strange reason content marketing and native advertising are often pitted against each other. One Danish writer here on LinkedIn went so far as to claim that there was a war between them. Anyone that says that clearly have no idea what content marketing or native advertising is. Put in very simple terms, they […]

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Let’s Solve Consistency In Content Marketing

Being consistent in creating and distributing content is a cornerstone of successful content marketing. It’s something we have talked about for a long time, often expressed in phrases like “content marketing is a marathon, not a sprint” – but even so it continues to be a problem for a lot of companies. The latest research […]

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Blogging 101: How to Effectively Promote Your Posts

New to the world of blogging? There’s more to it than headline writing and thinking up ideas for fresh posts. These days it seems like everyone has a blog. How will you stand out? Use these tips to effectively promote your posts: Post Regularly We’ve all had that one coworker or friend who ambitiously starts […]

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Context Is Everything

In the broadest sense, context is the sandwich board you wear around telling people how you are feeling before you ever open your mouth.  Have you ever had a friend ask you “what’s wrong” just by looking at you?  That’s context. Some genres of content are much easier to lend context to than others.  For […]

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Content Marketing Not Working Out? Flatten Your Organization

The advent of social media has contributed significantly to the changing brand and company marketing paradigm.  Marketing speak is quickly being replaced by thought leadership.  A company or brands target audience is not interested in features and benefits of your products as much as they are interested in feeling that you are the expert in […]

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