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Tag Archives | Consumer Decision Journey

The Complete Product Launch Strategy Toolkit

Launching a new product? In this email, we outline a number of strategic business frameworks that, together, provide a holistic approach to Product Launch Strategy. The linked documents have been developed by a couple of Flevy’s Top Authors, LearnPPT and PPT Lab.     1. Selecting the Right Market Segment Product Life Cycle https://flevy.com/browse/business-document/Product-Lifecycle-227 The […]

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product_lifecycle_consumer_adoption_curve

The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey

Product Adoption is a compelling and important topic.  It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption.  They discuss various elements, from market conditions to product attributes to tactical engagement.  The purpose of this article isn’t to present anything new.  Rather, it’s an attempt to synthesize various established […]

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Craft a Successful Strategy for Emerging Markets

As the US and European economies remain teetering on the edge of uncertainty, we are seeing tremendous growth in the emerging markets.  Plus, these emerging markets are almost unfathomable in size.  Take Beijing, as an example.  The population of this one city—not even the largest in China—is more than double that of the populations of […]

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Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]   What does it take to achieve Operational Excellence? Read this guide and learn to build an integrated Business Execution System from Six Sigma Master Black Belt Frank Adler, co-founder of Operational Excellence Consulting. [Learn more]
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The Flevy Business Blog (http://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most articles have been contributed for management consultants and industry executives with over 20 years of experience. If you would like to contribute an article, please email our editor David Tang at [email protected].

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