Editor’s Note: Grant Stanley is a seasoned Business Coach and a Sales & Marketing Expert with a 20+ year outstanding Sales and Marketing record. He is also an author on Flevy, where he has published materials from Business Fundamentals to Management and Leadership Excellence. Take a look at all of Grant’s Flevy best practice documents […]
Tag Archives | Coca-Cola
Strategic Sustainability, ROI, and Corporate Branding
Previously, I wrote a post about how companies can use social marketing to distribute content and tell their brand story to the target market. I discussed how many companies are using social media to highlight their sustainability programs and the ways they improve communities. However, many remain skeptical of storytelling as a marketing tool, and even sustainability programs […]
Five Strategies to Improve Your Brand
Before I discuss the five strategies to improve your brand, perhaps I should address what it means to improve a brand and why you would want to. To improve a brand means to increase its value. The value of a brand can be quantified by the market value of a company (total shares of stock outstanding x the […]
