Growth Hacking is a buzzword these days. Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it. For instance, they pre-test variables, carry out A/B testing, and incorporate the results of experimentation into improving the variables or products. This can be in […]
Tag Archives | brainstorming
Brainstorming Redefined: 7 Steps to Questions-based Brainstorming
Creative ideas—such as Innovation, Process Improvement initiatives, or Growth Strategy opportunities—drive businesses. It’s every executive’s dream to manage a team that is creative enough to come up with innovative ideas perpetually. Traditional brainstorming is the conventional method utilized by teams to generate new ideas globally. The conventional brainstorming sessions, however, often falls short of generating […]
How Do You Brainstorm Great Ideas?
Were you also part of a so-called “brainstorming sessions,” where both the process and the results were very disappointing? A lot of them are done in the wrong way. The spiritual father of the brainstorming technique is the American Alex Osborn. He describes when a group works together, the members should engage in a “brainstorm,” […]
With Proper Value Analysis, Cost Reduction Is Guaranteed
What is Value Analysis? It is an orderly and creative method to increase the value of an item. This “item” can be a product, a system, a process, a procedure, a plan, a machine, equipment, tool , a service or a method of working. Value Analysis, also called Functional Analysis, was created by L.D. Miles […]
