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From PPTLab – Innovation Strategy, Product Adoption, Strategic Reasoning, & more

The firm PPTLab is one of the most prolific sellers on Flevy. With over 20 documents, PPTLab focuses on business frameworks, mostly around corporate strategy and marketing.  Below, you will find 5 of PPTLab’s most popular framework guides:

Psychology of Product Adoption
https://flevy.com/browse/business-document/psychology-of-product-adoption-203
This document discusses the psychology of product adoption. Topics include Prospect Theory, Endowment Effect, Loss Aversion, Give and Get Dynamics, Innovator’s Curse, Product-Behavior Value Matrix, among other topics. It distills these concepts into Six Product Launch Strategies.

Business Model Innovation
https://flevy.com/browse/business-document/business-model-innovation-136
Innovative business models can reshape industries and drive tremendous growth. However, many organization find business model innovation difficult. This document breaks down and analyzes the components of a successful business model: Customer Value Proposition, Profit Formula, and Key Resources/Processes.

Marketing Plan Development
https://flevy.com/browse/business-document/marketing-plan-development-framework-174
A marketing plan is a comprehensive blueprint, outlining an organization’s overall marketing efforts. This document is a guide to developing a comprehensive marketing plan. Topics include: Marketing Management, Market Segmentation, Market Analysis, Marketing Programs, Marketing Campaigns, Promotional Methods, and Budgeting.

Balanced Scorecard
https://flevy.com/browse/business-document/balanced-scorecard-134
This document explains the Balanced Scorecard (BSC) business framework and how to use it as a strategic management system. BSC is a strategy performance management tool–a semi-standard structured report, supported by proven design methods and automation tools, that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions.

Analogical Strategic Reasoning
https://flevy.com/browse/business-document/analogical-strategic-reasoning-272
Strategy is about choice. Oftentimes, executives use analogies to make strategic choices, known as Analogical Strategic Reasoning. Strategists who pay attention to their own analogical thinking will make better strategic decisions and fewer mistakes.

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