The advent of social media has contributed significantly to the changing brand and company marketing paradigm. Marketing speak is quickly being replaced by thought leadership. A company or brands target audience is not interested in features and benefits of your products as much as they are interested in feeling that you are the expert in […]
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Look around you. Messages are everywhere, they surround us when we drive, we’re at work, and at home — just about everywhere. Most of them involve some kind of advertising or marketing message. Increasingly, these messages are not in print, but in some form of video or motion graphics. Given that the preferred demographic of […]
It’s a common business problem faced by any size company, big and small. The situation is you’ve developed a brilliant product. Compared to the incumbent or existing way of doing things, your product is more feature-packed, is easier to use, and is more economical to the customer. The problem is your sales suck. Why aren’t […]
We usually divide Planning into three analytical levels with a strong military flavor: Operational, Tactical and Strategic (a clear example of a classical proverb that in the Military everything consists of three parts ). Despite the fact that all these levels are defined pretty clearly (Strategic – where are we going? Tactical – what are […]
This month marks the 70th anniversary of the last major U-boat “wolf pack” battle in the North Atlantic of World War II. Both sides realised the strategic importance of dominating the sea lanes between America and England. The victor on the sea would ultimately win the war. If the English supply lines were cut, they […]
It’s (relatively) easy to come up with a corporate vision, with a mission statement, with a set of strategies. But, when it comes to the execution of that vision and strategy, things become much more challenging. This difficulty increases as the size of the organization increases. For proper strategic performance management, a number of methodologies […]
Blue Ocean Strategy is growth strategy framework focused on the idea of creating an uncontested market space–i.e. a “blue ocean.” This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors head-on. The Blue Ocean Strategy framework evolved from a framework called Value Innovation developed by Gemini Consulting (now Capgemini […]
What is Value Analysis? It is an orderly and creative method to increase the value of an item. This “item” can be a product, a system, a process, a procedure, a plan, a machine, equipment, tool , a service or a method of working. Value Analysis, also called Functional Analysis, was created by L.D. Miles […]
The business model is at the core of any company’s corporate strategy. It defines how the company creates, delivers, and captures value. Most tech startups fail because they lack a viable business model. Even for enterprises with established business models, they often need to revisit and innovate on their business models. To understand the essence […]
As the US and European economies remain teetering on the edge of uncertainty, we are seeing tremendous growth in the emerging markets. Plus, these emerging markets are almost unfathomable in size. Take Beijing, as an example. The population of this one city—not even the largest in China—is more than double that of the populations of […]
Hoshin Kanri (Hoshin Planning, Policy Deployment, Management by Policy) is a powerful, systematic Strategic Planning/Management methodology developed by Dr. Yoji Akao that uses a Plan-Do-Check-Act cycle to create goals, choose control measures and link daily control activities to the company’s strategy. It involves a “catchball” as the driving force of alignment, clarification and employee involvement. […]
This is a guest blog post. For more information on growth strategy and industry analysis, you may be interested in these documents: Blue Ocean Strategy Primer, Common Strategy Consulting Frameworks, Business Model Innovation. An Overview of the Global Brewery Industry The scope of the industry can be evaluated from the fact that it generates revenue […]
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