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About Shelly Gandhi

Shelly Gandhi has worked in research, marketing strategy, and small brand management. She is keen to learn by reading and writing articles based on her own experiences, as well as those of her friends, co-workers, and subject matter experts. You can connect with her on LinkedIn here.

Author Archive | Shelly Gandhi

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The Thinking Behind Building a Small Brand

Even if just one customer wants it a second time, it’s no longer small.  Being someone who believes in this strongly, the title is keeping in mind the market forces. So, please, only think of a brand as small or large when it is bared out on a spreadsheet or when the calculations are done. […]

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Introducing Response-able Marketing

Respons-able marketing is an unexplored approach to the marketing function, yet it is likely to gain traction as we move from hunters, gatherers, hoarders, community builders to fixers. Exposure to all sets of people related to any business automatically becomes an area of marketing for the company. If only, we realize it. Perhaps that is […]

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