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About Pontus Staunstrup

Pontus Staunstrup an experienced strategist, focusing on digital/content strategy, content marketing, social media, native advertising and digital transformation. He has worked in Communications and Marketing for close to 25 years for a number of global companies in management and consulting roles. You can visit Pontus's website here and connect with him on LinkedIn.

Author Archive | Pontus Staunstrup

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Culture Eats Strategy in Digital Transformation

A lot of companies are at risk of becoming victims of digital Darwinism these days. Competitors in their industry are ahead of them in the digital arena. And there is always the risk of an outsider disrupting the entire industry. For many companies the words digital transformation ranks high on the list of priorities. One […]

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Is Your CEO Digitally Unaware?

Is your CEO on LinkedIn? Or your CMO on Twitter? Does it matter? More and more frequently I come across posts urging senior management to be active on social media. It’s an interesting question, but to my mind it takes focus away from a really important question: Should we demand of senior management and boards that […]

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Content Marketing and Native Advertising Make a Great Team

For some strange reason content marketing and native advertising are often pitted against each other. One Danish writer here on LinkedIn went so far as to claim that there was a war between them. Anyone that says that clearly have no idea what content marketing or native advertising is. Put in very simple terms, they […]

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Consultants, How to Get on My Good Side

Being in charge of content strategy and social media for a fairly large company in the Nordics means that I quite often am contacted by people that want to sell something to me. It can be tools for social media monitoring, pitches for different types of content or advice on how to do better in […]

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Let’s Solve Consistency In Content Marketing

Being consistent in creating and distributing content is a cornerstone of successful content marketing. It’s something we have talked about for a long time, often expressed in phrases like “content marketing is a marathon, not a sprint” – but even so it continues to be a problem for a lot of companies. The latest research […]

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