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About Grant Stanley

Grant Stanley is an experienced Sales & Marketing Leader with over 15 years coaching, training, and developing New and Existing Business. With experience in IT, Telecom, Capital Equipment, and FMCG, Grant shares his business experiences and expertise on his blog, CSM Consultants (Inspiring & Enabling Change). You can also connect with Grant Stanley on LinkedIn here.

Author Archive | Grant Stanley

Selling the Solution, Not the Product

Selling can be sleazy when it’s manipulative. “Let me convince you to do something, so I’ll get what I want.” If you want to grow your business, and feel good about yourself at the same time, it’s necessary to change the way you think about “selling.” Everyone buys things. If you provide a product or […]

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Ethical Leadership, Decision-making, and Organizations

Ethical decision-making and leadership are the basis of ethical organisations, corporate social responsibility, ‘Fairtrade’, sustainability, the ‘triple bottom line’, and other similar concepts This article introduces the concept and reasoning behind ethical leadership and ethical organisations. Ethical principles provide the foundations for various modern concepts for work, business and organisations, which broaden individual and corporate […]

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The Most Common Sales Fallacies

For many years, I have struggled and beaten off my competition through hard work and failures.  I have read many books and many articles on how to be the best Salesman or the Best Marketer and have tried implementing all the advice.  I am sick to death of all of these How-To guides and the […]

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Innovators or Sheep?

Have you ever notice that so many companies want to be visionary? Able to predict future products and services you need; but yet they also say they respond to market demand by being market-driven. Seems to me that’s an oxymoron. Can you be both market-driving and market-driven? To disruptively break free from reactive business strategy […]

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Brand Not Product

One of my early roles was in a Call Centre environment, but I still see the same culture 15+ years later! We only received inbound calls, so invariably people always had questions or problems they needed solving. We were called ‘customer service’ but, we were actually just a sales team. I was a fantastic salesman, […]

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