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About David Tang

David Tang is an entrepreneur and management consultant. His current focus is Flevy, the marketplace for premium business documents (e.g. business frameworks, presentation templates, financial models). Prior to Flevy, David worked as a management consultant for 8 years. His consulting experience spans corporate strategy, marketing, operations, change management, and IT; both domestic and international (EMEA + APAC). Industries served include Media & Entertainment, Telecommunications, Consumer Products/Retail, High-Tech, Life Sciences, and Business Services. You can connect with David here on LinkedIn.

Author Archive | David Tang

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How Do We Manage Strategic Change?

Let’s first define Strategic Change. A restructuring of an organization’s business or marketing plan that is typically performed in order to achieve an important objective. For example, a strategic change might include shifts in a corporation’s policies, target market, mission or organizational structure. — BusinessDictionary There’s no doubt that Strategic Change–or any change of such […]

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Learn to Affect Customer Behavior Using the Theory of Planned Behavior

How can you change the behavior of your customers?   Try the Theory of Planned Behavior. The Theory of Planned Behavior (TPB) is an established behavioral psychological theory that links beliefs and behavior. It was developed by Icek Ajzen in 1985 and since been applied to studies of the relations among beliefs, attitudes, behavioral intentions, and behaviors in various […]

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The Kano Customer Satisfaction Model

So, you have a robust product roadmap, covering all product features from the most basic to the most innovative. Now, how did you prioritize these features? Did you prioritize things correctly? With limited resources, all organizations strive to prioritize those activities that drive the most value. This is particularly true in product development. Focusing on […]

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An Introduction to Market and Customer Segmentation

Segmentation.  Everyone’s doing it, but are you doing it right?   Although segmentation should help target the right customers, it does not always bring the intended value. Inappropriately or incorrectly defined segments may lead management to make bad strategic decisions. Market and Customer Segmentation defines a number of different groups of people or organizations, which […]

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How Compelling Is Your Value Proposition?

First, let’s define Value Proposition.  Here’s what Wikipedia has to say: A value proposition is a promise of value to be delivered and acknowledged.  Creating a value proposition is a part of business strategy. Kaplan and Norton say “Strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” […]

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What Is Digital Transformation?

Organizations across all industries are undertaking “digital transformation” projects. But, what exactly is it? And, are they doing it right? At it’s core, Digital Transformation is driven by the tangible shift in the role of the technology within an organization.  No longer as purely a support function that enables business processes, technology is now capable […]

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Brand Strategy 101. How Can You Make Your Brand Stronger?

Based on research with almost 200,000 consumers across 40 countries, the ad agency Young & Rubicam developed a Brand Value framework called the Brand Asset Valuator (BAV).  BAV is based on one of the most extensive research programs on branding ever conducted. Here is the essence of BAV.  Brand Value can be measured by applying understanding and […]

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What Factors Truly Drive Change?

A couple decades ago, back in 1992, W. Warner Burke and George Litwan collated a number of organizational change models into one holistic view of how organizational structure and design affects change.  With this research, Burke and Litwan developed the Causal Model of Organizational Performance and Change, otherwise known as the Burke-Litwin Model. Their seminal framework […]

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Benchmarking Basics. What Is It and How Do You Do It?

Benchmarking is a very powerful tool many organizations use to not only measure and gauge their performance against competition, but also to push themselves to be best-in-class.  Benchmarking is a source of competitive advantage and continuous improvement (Kaizen). Wikipedia defines benchmarking as: Benchmarking is the process of comparing one’s business processes and performance metrics to […]

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What Leadership Qualities Drive Organizational Performance? (Hint: Trick Question.)

A few decades ago, faculty members at the University of Michigan were researching the major indicators of effective organizational performance.  What came from this research was an incredibly useful model for organizing and understanding a wide array of organizational (and individual) topics.  These include theories on Organizational Effectiveness, Corporate Culture, Leadership Competencies, Stages of Life Cycle Development, Financial […]

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Theory of Constraints: What’s Limiting Your Organization?

The Theory of Constraints (TOC) is a methodology for identifying the most important limiting factor—i.e. constraint—and systematically improving it.  It was developed by Dr. Eliyahu Goldratt, introduced in 1984 book, The Goal. TOC differs from traditional management views, in that traditional methods seek to make improvements throughout the organization.  They divide the organization into smaller, more manageable […]

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Flevy Author Spotlight: Our Interview with a Leadership Expert, Michele Sancricca

Leadership is an important and relevant skill to develop for anyone–across all industries, across all corporate functions, both in and out of the office.  Michele Sancricca is uniquely qualified on this topic, having spent several decades as a leader in both the military and corporate worlds.  He also published an in-depth 9-module series on Leadership (available on Flevy). […]

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The Flevy Business Blog (http://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most articles have been contributed for management consultants and industry executives with over 20 years of experience. If you would like to contribute an article, please email our editor David Tang at [email protected].

Flevy (http://flevy.com) is the marketplace for premium business documents, such as management frameworks, presentation templates, and financial models. Our documents are of the same caliber produced by top tier consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. Learn more about Flevy here.


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