Successful Creative Campaigns Engage the Customer First. Period. Brand, Product, and Service will Follow. The growth rate for sharing and creating digital information is at an insane pace. According to Digital Trends, sharing data grew nine times larger from 2006-2011 and projections indicate that by 2015 people will be creating and sharing 8 zettabytes of information. […]
New & Recommended Documents (Week of 6/3) 1. Capital Investment Analysis View more from ganesh10 Capital Investment Analysis Also called Capital Budgeting – a complex topic simplified in an easy to understand presentation which is completely self-explanatory. Explains the framework for financial analysis with examples and provides practical [Read More] 2. Ten Schools of Thought on Strategic […]
So you have started to set up your own business. You know what you want to supply. You know who you want to supply it to. Great. Now, how the heck do you do it without burning wads of (hard to come across) cash? Supply chain and efficient business go hand in hand and have […]
Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to tactical engagement. The purpose of this article isn’t to present anything new. Rather, it’s an attempt to synthesize various established […]
The advent of social media has contributed significantly to the changing brand and company marketing paradigm. Marketing speak is quickly being replaced by thought leadership. A company or brands target audience is not interested in features and benefits of your products as much as they are interested in feeling that you are the expert in […]
Look around you. Messages are everywhere, they surround us when we drive, we’re at work, and at home — just about everywhere. Most of them involve some kind of advertising or marketing message. Increasingly, these messages are not in print, but in some form of video or motion graphics. Given that the preferred demographic of […]
Project management is not easy. Keeping track of deadlines, status, risks, issues, and competing priorities is not piece of cake. There are hundreds of articles and management gurus out there with tips and advice on effective project management. However, few (that I have seen) provide tools to put the ideas they provide into action. While […]
On holidays recently we drove past The Big Banana. Majestic yet somewhat tacky at the same time, it had once again lured coach loads of people in to see what bananery delights awaited the unsuspecting visitor inside… I too was lured in – not that I like bananas that much, but more from morbid curiosity. […]
There are several terms not so pleasant to our ears that seem to dominate the news lately, terms like sequestration, spending cuts and most of all – austerity. The abundance of these subtractive terms in the media may well mean that they pretty much define the current situation, and we, as Managers, will need to […]
About 48 million people (1 in 6 Americans) get sick, 128,000 are hospitalized, and 3,000 die each year from foodborne diseases, according to recent data from the Centers for Disease Control and Prevention. This is a significant public health burden that is largely preventable. The FDA Food Safety Modernization Act (FSMA), signed into law by […]
It’s a common business problem faced by any size company, big and small. The situation is you’ve developed a brilliant product. Compared to the incumbent or existing way of doing things, your product is more feature-packed, is easier to use, and is more economical to the customer. The problem is your sales suck. Why aren’t […]
Inaccurate inventory leads to loss of sales, poor customer experience, and may indicate a more drastic issue of retail theft. Inventory Records Accuracy (IRA) is an area most business people take for granted. Daily Cycle Counting and Root Cause Analysis for a goal of 98-100% daily accuracy is critical to all departments in the company: Purchasing, […]
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