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Pete Canalichio
Over 20 years of global experience in the areas of Brand Strategy and Brand Licensing.

Listed document(s): 11

Background
Pete Canalichio is an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing, working with brands such as The Coca-Cola Company and Newell Rubbermaid. Recognized as a leading expert, he is frequently asked to speak at branding and licensing conferences and leading business schools globally.


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ALL DOCUMENTS (11)

Negotiating Your Licensing Agreement [Part 5]
Listed under:  Strategy, Marketing, & Sales
View more from: Pete Canalichio   Top Flevy Author [?]
39-slide PowerPoint deck. Now that you have determined what categories you want to extend into via licensing, you are ready to draft the license. Ideally you should have selected 2-3 prospective licensees to partner with. You are now ready to assess the program [read more]
$39.00

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Getting Started in Brand Licensing [Part 1]
Listed under:  Strategy, Marketing, & Sales
View more from: Pete Canalichio   Top Flevy Author [?]
49-slide PowerPoint deck. This document takes you through a complete highlight of brand licensing. It covers topics such as what is brand licensing, why companies license, what are the benefits to manufacturers and brand owners. In the document, Pete introduces you [read more]
$39.00

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What Brand Categories Should You License? [Part 2]
Listed under:  Strategy, Marketing, & Sales
View more from: Pete Canalichio   Top Flevy Author [?]
40-slide PowerPoint deck. Now that you know what brand licensing is and have determined it is a good fit for you, the next step is to determine you brand licensing game plan, i.e., what categories you should extend your brand into and what tactics should you employ [read more]
$39.00

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Selecting the Best Licensees for Brand Licensing [Part 3]
Listed under:  Strategy, Marketing, & Sales
View more from: Pete Canalichio   Top Flevy Author [?]
40-slide PowerPoint deck. You've done your homework on what categories your brand should extend into (or if you are a manufacturer, what brands to target). You've also determined that licensing is the most efficient way for you to achieve this objective. [read more]
$39.00

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Successfully Managing Your Licensing Program [Part 6]
Listed under:  Strategy, Marketing, & Sales
View more from: Pete Canalichio   Top Flevy Author [?]
46-slide PowerPoint deck. Once the licensing deal is signed, you are ready to start building your dynasty. The opportunity to satisfy consumers pent up demand for new branded products begins. While there will be plenty of excitement at this stage, it is critical [read more]
$39.00

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Benefits of Brand Licensing
Listed under:  Strategy, Marketing, & Sales
View more from: Pete Canalichio   Top Flevy Author [?]
4-page Word document. Thinking about licensing a brand for your product and not sure what it entails? Learn about brand licensing, why companies license their brands and the licensing process. Terms of Conditions: In using this document you are agreeing [read more]
$20.00

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Defining the Business Deal Terms for Your License [Part 4]
Listed under:  Strategy, Marketing, & Sales
View more from: Pete Canalichio   Top Flevy Author [?]
38-slide PowerPoint deck. Now that you have determined what categories you want to extend into via licensing, you have ready to draft the license. Ideally you should have selected 2-3 prospective licensees to partner with. You are now ready to assess the program [read more]
$39.00

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Brand Licensing Overview
Listed under:  Strategy, Marketing, & Sales
View more from: Pete Canalichio   Top Flevy Author [?]
30-page PDF document. This comprehensive 30 page module delivers the complete overview of the brand licensing process. It will cover topics such as: *What is brand licensing? *Why companies license? *What are the expectations of licensees and licensors? [read more]
$49.00

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Negotiating Brand Licensing Deal Terms
Listed under:  Strategy, Marketing, & Sales
View more from: Pete Canalichio   Top Flevy Author [?]
49-page PDF document. This 50 page module will walk you through standard licensing deal terms that will be included in the contract. These terms include rights to territories, channels, covered products and trademarks, work product, quality assurance standards, [read more]
$199.00

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Sample Licensing Agreement
Listed under:  Strategy, Marketing, & Sales
View more from: Pete Canalichio   Top Flevy Author [?]
34-page PDF document. This 34 page module will provide you with a sample licensing agreement and walk you through each of the sections and explain in business terms what is being covered in that section. In addition, we have highlighted those sections of the [read more]
$199.00

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